Write a 1,050- to 1,400-word memo to an organization's leadership in which you assess concepts about the golden circle after listening to and studying Simon Sinek's TEDTalk, "How Great Leaders Inspire Action."

Address the following: 

• Select a product or service that is beneficial to the organization. Samsung Galaxy
• Determine how the values of your organization are aligned with the product or service. 
• Describe the golden circle. 
• Explain how the organization could leverage the golden circle to appeal to even more consumers.
• Cite the reading, the TEDtalk, and at least one outside reference.