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TOPIC: Health and fitness industry

Discussion on theory maximum 20%

. This assignment is in report form with the following headings:

- Executive summary

- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

- Comments on both Micro and Macro environmental forces affecting the company

- Brief analysis of consumer perceptions and behaviour about the brand/company

- Marketing Mix (brief discussion)

- Your comments or any recommendations

. References Harvard style

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91402105
  • Price:- $80

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