Prepare the product or service (don't select the existing brand) OR choose the product or service from following list: cell phone, perfume, video game, motorcycle,toothpaste, hair salon, website design consulting business, online dating service, auto body shop.
Using course resources, create the marketing strategy, environmental analysis, and marketing mix for this product.
Consider if the selected product is influenced by environmental factors (Political, Economic, Socio-cultural, Technological, Competitive). If so, describe how?
prepare the description of target market and positioning (how customers get your product or service). prepare a detailed overview of each element of marketing mix (product, price, distribution, and marketing communications).