Business, E-Commerce/Internet - Year 4Description:e-business Problem.
Affiliate Programs and Networks:
1. How do they function? prepare suitable an ex of affiliate network in either B2C or B2B context.
2. What competitive advantage do they present?
3. What metrics are utilized to track and reward success in the affiliate program/network?
4. prepare down the limitations of this as sales and marketing tool?
E-Marketplaces and Exchanges:
1. prepare down e-Marketplaces and B2B Exchanges and how have they evolved and changed over last 5 years (cite statistics and exs to support answer)?
2. prepare down the main benefits of participating in exchange or marketplace?
3. prepare down the main hindrances which have prevented these from reaching revenue and market size predictions set forth in the late 1990s?
4. prepare down the best practices which will make sure success?
1. How are auctions utilized in B2B relationships?
2. What role have online auctions played in B2C space?
3. Describe how B2C auctions have evolved (prepare statistics and exs to support answer) and describe main challenges and barriers which still exist.