1) describe ‘Selling Concept” in detail with suitable ex.

2) What do you mean by strategic marketing plan?

3) Which are the various types of customers?

4) Describe ‘competition power’ used to motivate channel members?

5) In which organization structure a company can avoid geographic or customer duplication?

6) prepare down the difference between transformational and transactional leadership.

7) What do you mean by profit margin quota and prepare down its importance.

8) Mention the critical success factors for making distribution strategy effective.

9) describe the horizontal marketing system in short.

10) What do you mean by relationship selling?