1) prepare down the characteristics of the effective marketing mix?

2) How can informal communication among different departments in the organization facilitate the marketing function?

3) Why must a company attempt to emotionally engage its customers

4) Of the different roles played by consumers in the decisions making process, which one is more significant and why?

5) Why is it significant for a company to study its environment?

6) What are the significant requirements for commissioning a good research?

7) What are the necessary conditions in designing a problemnaire to obtain a correct response from the respondent?

8) What do you mean by Marketing Management?

9) describe the terms: Exchange and Transactions.

10) prepare down suitable ex of each of the following: Places and Ideas to be marketed.