1) Describe the marketing concept and describe functions of marketing management.
2) "Marketing management evolves its marketing mix in relation to its external environment". Describe the statement in detail.
3) prepare down the factors that are influencing Consumer Behaviour? describe in detail.
4) Describe the process of new product development.
5) prepare down significant advertising media and describe their relative merits and demerits.
6) What do you mean by market segmentation? Describe its kinds in detail.