A store specializing in collectible china and plates has made decision to move into e-business. Though, the store is not sure about how to get word out about its new site and has hired your team to help it.
prepare down mini-marketing plan which addresses launch of site and the maintenance campaign.
Describe the plan to make decision what steps need to be taken.
Advertising: describe the launch and maintenance of proposed advertising campaign.
Promotions: describe any promotions which you think must be run (like sales, discounts, or bonuses) to existing customers who refer new customers.