prepare down 750- to 1,000-word paper in that you describe the significance of your selected (Week-1) business’s vision, values, and mission in determining your strategic direction. Comprise the following:

i) Illustrate your business, services or products, and customers by developing the mission statement. Make sure that you are differentiating your service or product.

ii) Make a vision for this organization which clearly shows your decision on what you want your business to become in future.

iii) Describe your guiding principles or values for your chosen business considering the topics of culture, ethics, and social responsibility.

iv) Examine how vision, values, and mission guide organization’s strategic direction.

v) Assess how the organization addresses customer needs and critique how they accomplish competitive advantage.