Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) describe in detail evolution of Indian Pharmaceutical Industry from the combination of Multinational companies and the number of small pharma companies in 70’s to present scenario.

problem2) prepare brief note on Emotional Branding in Pharmaceutical Industry

problem3) What is “Push” and “Pull” strategy in marketing?  Describe with relevance with Indian pharmaceutical industry.

problem4) Price is a sensitive issue – describe with reference to Indian pharmaceutical industry.

Section-B

Case Study :

The Rs 15-crore-turnover unlisted Kee Pharma has introduced Melagenina Plus, the globally trusted therapy for vitiligo, for the first time in an Indian pharma market. Melagenina Plus is manufactured in Centro de Histoterapia, Havana, Cuba.

Vitiligo, often referred to as leucoderma, is an acquired skin disease characterised by patches of unpigmented skin (often surrounded by a heavily pigmented border). Vitiligo could hardly be called as a disease, but a cosmetic problem that has more social than medical importance.
Due to retarded melanin formation, there will be a loss of pigmentation. The global prevalence of vitiligo is 2 per cent including among white skin communities. Though, epidemiologically higher cases are recorded in India and Mexico.

Says Kee Pharma head (international marketing) Dr Alok Dev: "The drug requires to be used in the stable vitiligo type and not in the active stage." In all, over 13,000 patients from 123 countries have been treated by Melagenina Plus in the initial 15 years of its launch in Cuba.
Priced at Rs 3,600 per bottle, Melagenina Plus is the topical lotion for external application. It has no side-effects and is easy to apply. International clinical trials have reported 84-per cent success rate with no incidence of relapse. It has been pronounced safe for use by even sensitive groups like children, pregnant and lactating women and geriatric patients.

problems

problem1) Is it a right decision by Kee Pharma to launch Melagenina  Plus ?  Give reasons in support of your answer.

problem2) In your opinion what must be the marketing strategy of Kee Pharma for launching Melagenima Plus.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93466

Have any Question? 


Related Questions in Marketing Management

Read and study concept four allocating capital of best

Read and study 'Concept Four: Allocating Capital' of Best Practice Financial Management. After reading Concept Four, write a 2-4 page paper discussing the issues and outcomes of Alpha Health Systems.

Marketing management ginsters case study assignment1 the

Marketing Management Ginsters Case Study Assignment 1. The Task This briefing for the assessment task will be supplemented by a verbal briefing from the Module Leader and the Client. You should take notes at these verbal ...

Requirements1 an original response that specifically

Requirements: 1. An original response that specifically addresses the topic/assignment, superbly incorporates and applies material  learned, application of at least 3 chapter concepts (indicated with underline), critical ...

Define brand equity identify and explain the main elements

Define brand equity. Identify and explain the main elements of brand equity. You are expected to explain how each element contributes to building brand equity.

Exercice 1 we consider the ode y 0 fy t y0 y0 within the

Exercice 1 : We consider the ODE y 0 = f(y, t), y(0) = y0 within the time-interval [0, T] : The multi-step method scheme presented in the slides note is given by yn+2 = yn + ?t 3 (f(yn, tn) + 4f(yn+1, tn+1) + f(yn+2, tn+ ...

Questionit is important to understand that there are a

Question: It is important to understand that there are a variety of marketing and communication strategies available and used within the industry. Your team will conduct research on the Internet to explore the marketing ...

1 did vineyard vines make a good strategic decision

1. Did vineyard vines make a good strategic decision partnering with the brotherhood of the traveling plants? 2. How should vineyard vines proceed with its social media strategy? 3. Was vineyard the right partnership for ...

Tasksocial influences impact product and brand purchase

Task Social influences impact product and brand purchase decision at all stages of the consumer purchase decision process. Questions: 1. You are required to identify at least two social influences that are relevant to th ...

Give an example of how the apple iphone 8 can grow by

Give an example of how the Apple IPhone 8 can grow by applying each of the product/market expansion grid strategies. Be sure to name and describe each strategy and discuss how the company might use each strategy to grow. ...

Case assignmentdevelop a report in terms of the following

Case Assignment Develop a report in terms of the following guidelines based on the articles listed (attached) and other supplemental articles. A well-written report should have a brief introduction, headings or subheadin ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen