Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) describe in detail evolution of Indian Pharmaceutical Industry from the combination of Multinational companies and the number of small pharma companies in 70’s to present scenario.

problem2) prepare brief note on Emotional Branding in Pharmaceutical Industry

problem3) What is “Push” and “Pull” strategy in marketing?  Describe with relevance with Indian pharmaceutical industry.

problem4) Price is a sensitive issue – describe with reference to Indian pharmaceutical industry.

Section-B

Case Study :

The Rs 15-crore-turnover unlisted Kee Pharma has introduced Melagenina Plus, the globally trusted therapy for vitiligo, for the first time in an Indian pharma market. Melagenina Plus is manufactured in Centro de Histoterapia, Havana, Cuba.

Vitiligo, often referred to as leucoderma, is an acquired skin disease characterised by patches of unpigmented skin (often surrounded by a heavily pigmented border). Vitiligo could hardly be called as a disease, but a cosmetic problem that has more social than medical importance.
Due to retarded melanin formation, there will be a loss of pigmentation. The global prevalence of vitiligo is 2 per cent including among white skin communities. Though, epidemiologically higher cases are recorded in India and Mexico.

Says Kee Pharma head (international marketing) Dr Alok Dev: "The drug requires to be used in the stable vitiligo type and not in the active stage." In all, over 13,000 patients from 123 countries have been treated by Melagenina Plus in the initial 15 years of its launch in Cuba.
Priced at Rs 3,600 per bottle, Melagenina Plus is the topical lotion for external application. It has no side-effects and is easy to apply. International clinical trials have reported 84-per cent success rate with no incidence of relapse. It has been pronounced safe for use by even sensitive groups like children, pregnant and lactating women and geriatric patients.

problems

problem1) Is it a right decision by Kee Pharma to launch Melagenina  Plus ?  Give reasons in support of your answer.

problem2) In your opinion what must be the marketing strategy of Kee Pharma for launching Melagenima Plus.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93466

Have any Question? 


Related Questions in Marketing Management

Complete the given marketing assignment-aim the purpose of

Complete the given Marketing Assignment:- Aim The purpose of this assignment is to again provide you with an opportunity to apply knowledge, theory, frameworks and tools from the early part of the unit to an analysis of ...

Discuss donahues vision for ebay is moving away from

Discuss Donahue's vision for eBay. Is moving away from online auctions sustainable for the company?

Question 1 being the buyer of a product of your choice what

Question 1: Being the buyer of a product of your choice, what stages you will follow as a buyer decision-making process? Describe. Question 2: Taking into consideration any brand describe the important benefits that a st ...

Case study ebay questions1 why has ebay succeeded as an

case study eBay Questions 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? 2. Evaluate eBay's fee structure. Is it optimal or could it be improved? Why? How? 3. What's next for ...

You need some one help me to adjust my paper so i will uo

You need some one help me to adjust my paper so i will uo date my paper ( project ) and the file like electoronic book may be help you to make correct in my paper and make sure the number is correct or not.my home work ( ...

Consumer buying decisionsmany businesses would like to get

Consumer Buying Decisions Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying be ...

New front in the battle of ideasas pain from the economic

New Front in the Battle of Ideas As pain from the economic crisis spread around the globe, policymakers set about devising strategies to prevent a global economic meltdown. Various economic stimulus packages were passed, ...

Assessment task situation analysisthis task represents the

Assessment Task: Situation Analysis This task represents the first of two linked tasks examining your organisation's current situation and subsequently leading to the creation of a marketing plan for Assessment Task 2. I ...

What are the three factors affecting channel choice briefly

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

In 200 words discuss how the marketing plan can be applied

In 200 words, discuss how the marketing plan can be applied to a new product launch.

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro