Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Attempt all the problems.

Section-A

problem1) describe in detail evolution of Indian Pharmaceutical Industry from the combination of Multinational companies and the number of small pharma companies in 70’s to present scenario.

problem2) prepare brief note on Emotional Branding in Pharmaceutical Industry

problem3) What is “Push” and “Pull” strategy in marketing?  Describe with relevance with Indian pharmaceutical industry.

problem4) Price is a sensitive issue – describe with reference to Indian pharmaceutical industry.

Section-B

Case Study :

The Rs 15-crore-turnover unlisted Kee Pharma has introduced Melagenina Plus, the globally trusted therapy for vitiligo, for the first time in an Indian pharma market. Melagenina Plus is manufactured in Centro de Histoterapia, Havana, Cuba.

Vitiligo, often referred to as leucoderma, is an acquired skin disease characterised by patches of unpigmented skin (often surrounded by a heavily pigmented border). Vitiligo could hardly be called as a disease, but a cosmetic problem that has more social than medical importance.
Due to retarded melanin formation, there will be a loss of pigmentation. The global prevalence of vitiligo is 2 per cent including among white skin communities. Though, epidemiologically higher cases are recorded in India and Mexico.

Says Kee Pharma head (international marketing) Dr Alok Dev: "The drug requires to be used in the stable vitiligo type and not in the active stage." In all, over 13,000 patients from 123 countries have been treated by Melagenina Plus in the initial 15 years of its launch in Cuba.
Priced at Rs 3,600 per bottle, Melagenina Plus is the topical lotion for external application. It has no side-effects and is easy to apply. International clinical trials have reported 84-per cent success rate with no incidence of relapse. It has been pronounced safe for use by even sensitive groups like children, pregnant and lactating women and geriatric patients.

problems

problem1) Is it a right decision by Kee Pharma to launch Melagenina  Plus ?  Give reasons in support of your answer.

problem2) In your opinion what must be the marketing strategy of Kee Pharma for launching Melagenima Plus.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93466

Have any Question? 


Related Questions in Marketing Management

Identify a product you intend to buy in the near future

Identify a product you intend to buy in the near future. Develop four objections you can raise with the salesperson. Create a helpful response from the salesperson using all four of the following techniques for each of y ...

Collaborative learning community clc assignment-choose a

Collaborative Learning Community (CLC) assignment:- Choose a nursing problem from your current practice setting and identify a possible solution to that problem. Conduct a search of the literature related to this problem ...

What type of it infrastructure does your school have if it

What type of IT infrastructure does your school have? If it uses a client/server infrastructure how does your school's client/server network increase student productivity? What recommendations, based on the contents, cou ...

What are the internet access options in your area write a

WHAT ARE THE INTERNET ACCESS OPTIONS IN YOUR AREA? Write a report on what sort of Internet connections are available close to you. How many ISPs offer telephone modem access? Is DSL available to you? Is it available to a ...

Discuss the 5 levels of a products life cycle please give

Discuss the 5 levels of a product's life cycle. Please give one example of a specific product that has followed this cycle.

To overcome this problem when selling to less-affluent

To overcome this problem when selling to less-affluent consumers in developing countries, many companies make simpler or smaller versions of their products that can be sold at lower prices. Others have introduced new, mo ...

Assignment creating training toolsimagine your manager has

Assignment : Creating Training Tools Imagine your manager has requested that everyone in the company take the StrengthsFinder test. Now, your manager has asked you to put together a training tool on how to best coach and ...

Creativity and advertising find two advertisements in a

Creativity and Advertising Find two advertisements in a magazine, on YouTube, or from some other source - one ad which you think is creative and one ad which you do not. Attach a copy of the ad, provide the web address, ...

My product is coconut turnovers it is a pastry with

My product is coconut turnovers. It is a pastry with shredded coconut inside. Need the questions below answered. No more than 150 words total. Include references please. Market Overview - describe the competitive landsca ...

Demonstrate the impact of wireless technologyhow many

DEMONSTRATE THE IMPACT OF WIRELESS TECHNOLOGY How many devices do you own or use that transmit signals (not just computer data) wirelessly? Think of as many as you can, and make a list showing the different types of sign ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen