Write an essay on "the impact of and responses to globalised ‘Big Business' on national and regional cultures"
Write your essay by addressing the FOUR following tasks:
1. Literature Review. This will focus on a summary of the VIEWS presented by at least three sources. These writers' views should consider / examine the impact of and responses to globalised Big Business on national and regional cultures.
2. Describe and explain THREE forms or types of impact that Big Business has had on culture, be it national or regional. This impact will be seen as negative. Show how this impact is evident or demonstrated. Support your response with reference to relevant and appropriate sources. At least two sources must be used.
3. Identify and analyse THREE responses or approaches that can be used by businesses to overcome or deal with these forms of impact. Support your response with reference to relevant and appropriate sources. At least two sources must be used.
4. Using TWO of the organizations provided in the list, compare TWO AUSTRALIAN businesses that have developed and applied successful marketing strategies or responses in dealing with national or regional culture.
Organisation list:
These organisations are either Australian, or multinationals from other countries but which have an Australian identity and presence.
The following list of Australian organizations must be used. You are allowed to use ONLY this list.
You are not permitted to use organizations that are not on this list. Choose only TWO from this list to use in your response to Task 4. Some of the included links are to specific parts of the websites.
• Apple - ‘The way we do business worldwide':-
http://files.shareholder.com/downloads/AAPL/310132558x0x443008/5F38B1E6-2F9C-4518-B691-
13A29AC90501/business_conduct_policy.pdf
NB: Apple does not have an ‘Australian' website except for what serves as a store.
• CottonOn Australia - http://cottonon.com/AU - compared to http://cottonon.com/US (and three other countries). Organisation site: http://www.cottonongroup.com.au/
• Ford Australia - http://www.ford.com.au/about/community/corporate-citizenship (BMW Australia has not been included because it has no information about itself or its involvement with the community! Boo BMW!)
• IBM Australia - ‘About IBM' - http://www.ibm.com/au/en/
• McDonalds Australia - https://mcdonalds.com.au/learn
• Microsoft in education, in Australia - http://www.microsoft.com/education/en-au/Pages/index.aspx
• Quicksilver - http://www.quiksilver.com.au/about-us and http://the-quiksilver-initiative.com/
• Rio Tinto - http://www.riotinto.com/aboutus/about-rio-tinto-5004.aspx
• Toyota Australia - http://www.toyota.com.au/toyota/company
• Ugg Australia - http://www.uggaustralia.com.au/about
Use organisation information from Deakin online databases, organisation websites or other sources. All sources must be properly referenced and cited. Sources must be from 2005 to 2015. Try to use sources from 2012 and above; currency is essential!
Use at least 8 reference articles. In introduction part please define what is culture.