Write an article titled as ‘Strategic Management in FedeX company’( Word Limit: Not more than 1000 words)

You should try to include the following components in the write-up:

-A brief introduction about the company and the industry

-External Analysis

-Internal Analysis

-Current Strategy and

-Conclusion

Learning Outcome:

Students will:

Recognize aspects of an organization’s environment that can influence its long-term decisions

Identify the aspects of an organization’s environment that are most strategically important

Apply the resource-based view of the firm to determine core and distinctive competencies

Use the VRIO framework and the value chain to assess an organization’s competitive advantage and how it can be sustained

Understand the competitive and cooperative strategies available to corporations

Understand the three aspects of corporate strategy

Identify a variety of functional strategies that can be used to achieve organizational goals and objectives

Gain insights into the strategy-making processes of organization

Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization

Understand the relationship between social responsibility and corporate performance.