Write a white paper on a Wal-Mart of your and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

• No more than 5 pages

• Include demographic, psychographic, geographic, and behavioral characteristics for the Wal-Mart

Discuss Four basic factors that affect market segmentation are

• clear identification of the segment,

• measurability of its effective size,

• its accessibility through promotional efforts, and

• its appropriateness to the policies and resources of the company.

• A positioning statement for the company with careful consideration of their brand and strategy.