Write a summary on the Kellogg's Comany.

Only do the executive summary for 2 pages long. Be executive and concise!

Make it in different file so that I can see first before put it in

Please put online citation too if used

Objective

Our objective is to be able to provide helpful suggestions in which the Kellogg's team can then implement in order to better their current marketing strategy. Kellogg's company is currently facing a marketing issue in that their cereal sales have been decreasing over the years.

The decrease in sales has been forcing Kellogg's to come up with new products while also "pairing their operating costs in order to increase sales and profits" (Peltz, 2016).

Another marketing issue the company is facing is that they are having trouble convincing consumers to eat cereal, and more specifically, why they should eat Kellogg brand cereal instead of a competitors such as General Mills.