Write a six to eight (6-8) page paper in which you:
- Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each.
- Determine the key strategic differences that have impacted the relative success of both Amazon.com and Yahoo.com. Provide two (2) specific examples of such strategic differences to support the response.
- Compare and contrast the approach to strategic planning that each company has pursued in order to achieve a competitive advantage. Focus specifically on both intended and emergent strategies.
- Analyze the manner in which each company's distinctive competencies help to shape the strategies that each company pursues. Provide a rationale to support the response.
- Recommend one (1) functional level strategy for each company which prescribes the essential ways in which each may achieve superior efficiency, quality, innovation, and customer responsiveness. Provide a rationale to support the response.
- Use at least three (3) quality references.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
- Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.