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Write a short paper (3-5 double-spaced pages) in APA essay format (do not repeat the questions) discussing: Pick two brands from the same product category and compare their brand elements in terms of their memorability, likability, protectability, adaptability, meaningfulness, and transferability. Examples: Haagen-Dazs vs. Ben and Jerry's ice cream, Aquafina vs. Dasani water, Michelin vs. Goodyear tires, Holiday Inn vs. Comfort Inn motels, Heineken vs. Michelob beer, and Budweiser vs. Miller beer could be used.

Include an introduction, body in which your respond to the questions above, references list if you used in-text citations within the paper for every reference listed.

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