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Management Studies

Write a short note on Test Marketing?

New Product Development regarding altogether new products provides through several significant stages as specified below:

a. Product Development Strategy

b. Generating New Product Ideas

c. Idea Screaning

d. Concept Testing

e. Business Analysis and Market Share

f. Test Marketing

g. Commercialisation

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576429

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