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What is the importance of public relations, its prominent functions, the basic ethical nature of the field and examine the effective public relations professional

• Examine the development of public relations from ancient times to present, learn about those whose philosophies and policies influenced the industry, and examine factors that have propelled PR as a powerful force this century.

• Identify the goals and theories related to modern to public relations, its methods of delivery, the various elements that affect PR communication and methods for evaluating communication.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92554586

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