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Write a proposal of no more than 750 words, outlining the research approach you will use for your Strategic Plan,

  • How you intend to ensure the organization's vision, mission, and people strategies and values statements are aligned with the proposed strategic plan. 
  • Sources you expect to use to perform an external environmental analysis 
  • Sources you expect to use to perform an internal environmental analysis

Purpose of Assignment

The Research Proposal assignment ensures you to be aware of the nature and sources of required data, and to understand the processes required to organize and analyze the data obtained.

Content70 Percent

Explains how the student intends to validate organizational vision, mission, and values statements

Identifies sources the student expects to use to perform an external environmental analysis

Identifies sources the student expects to use to perform an internal environmental analysis

The paper is no more than 700 words in length.

Writing Guidelines30 Percent

The paper-including tables and graphs, headings, title page, and reference page-is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9790485

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