Write a paper of 1,000-1,250 words that presents a research based communication strategy to facilitate buy-in and create awareness in the company about impending knowledge management initative. Include the following in your paper:

a. a brief description of the strategy

b. a research-based rationale for the strategy

c. a discussion of how to over the potential barriers to the strategy.

d. a plan for measuring the short-term success of the strategy.