Write a paper for the assignment. The company is Keurig Green Mountain. The paper is an investment paper for Keurig that is expanding its K-cups in China, with teas that are exclusive to that region.
Keurig Green Mountain Investment
I am investing in China, with new tea products that are exclusive to that region. The assignment must include the following headings below. I have also included information on the teas that I believe would work well.
8-10 PAGES - APA format
Please use American English and proofread
Investment Project: Use this section to describe the investment for which you are seeking funding, its costs, and time frame. Specifically, you should:
Investment Project: Describes investment project, providing sufficient detail to give a firm sense of the parameters of activity, market need, and relevant financial metrics for determining success
Investment Project: Resources
Specifies resources required, including amount of loan and other physical and financial resources, along with where resources will come from
Investment Project: Time Frame
Determines when project will start, anticipated economic life, and exit process, justifying choices with
Justification: Why Now
Evaluates why now is a good time for this investment in the global context, citing specific external factors that might affect business financial decisions in justifying response
DETAILS - More detailed information to include in the headings
A. Describe the investment project. Be sure to provide sufficient detail to give the loan committee a firm sense of the parameters of the activity, the need for it, and what financial metrics are relevant for determining success. In other words, what do you propose to do, where, what marketplace need will it fill, and how will you measure success?
B. Specify the resources the project will require and where these resources will come from. In addition to noting the amount of the loan you are requesting, you should also consider human resources, facilities, government approvals, intellectual property, access to natural resources, and other resources that might be required to carry out the project.
C. Time frame. When will the project start, what is the anticipated economic life of the proposed expansion, and how will you decide if, when, or how to exit? Justify your choices with appropriate financial metrics.
III. Justification: In this section, you should analyze the impact of the investment proposal on your business. In particular, you should cover:
A. Why is now a good time for this investment given the global context? Justify your response, citing specific external factors such as trade regulations, foreign currency considerations, or trends in foreign direct investment that might affect business financial decisions.
B. Strategic fit. Use this section to discuss why the investment proposal makes sense for your company strategically.
Specifically:
1. How does the investment align with the company's organizational and financial priorities? Support your argument with evidence from company reports and financial statement analysis designed to persuade the lender that the investment is a good strategic fit for your company.
2. How does the project fit within the global microeconomic environment? Support your response with evidence. For example, would the expansion tap unmet demand for the company's key products or services or fill a new niche? How do you know?
3. How does the project build on the organization's core competencies and comparative advantage? For example, does the company have a strategic advantage from intellectual property, regional expertise, suppliers, or organizational structure?
Investment Project: Describe
Describes investment project, providing sufficient detail to give a firm sense of the parameters of activity, market need, and relevant financial metrics for determining success
Investment Project: Resources
Specifies resources required, including amount of loan and other physical and financial resources, along with where resources will come from
Investment Project: Time Frame
Determines when project will start, anticipated economic life, and exit process, justifying choices with
Justification: Why Now
Evaluates why now is a good time for this investment in the global context, citing specific external factors that might affect business financial decisions in justifying response
Attachment:- Assignment Files.rar