problem 1: This is a concept where goods are produced devoid of taking into consideration the choices or tastes of customers:
a) Marketing mix.
b) Production concept.
c) Marketing concept.
d) Relationship marketing.
problem 2: It includes individuals who buy products or services for personal use and not for the manufacture or resale:
a) Environment analysis.
b) Macro environment.
c) Micro environment.
problem 3: It is the groups of people who interact formally/informally influencing each other’s attitudes and behavior:
a) Consumer behavior.
c) Reference groups.
d) Primary groups.
problem 4: The concept of product which passes via different changes in its total life termed as:
a) Product life cycle.
b) Line stretching.
c) Consumer adoption.
problem 5: This refers to unique set of brand associations which brand strategist aspires to create or maintain:
c) Brand identity.
d) Brand image.
problem 6: It comprises a pricing strategy which charges customers different prices for the similar product or service:
a) Promotional pricing.
b) Price discrimination.
c) Non price competition.
problem 7: This refers to an arrangement where the other company via its own marketing channel sells the products of one producer:
a) End customer.
d) Strategic channel alliance.
problem 8: This includes facility comprising of the means and equipments essential for the movement of passengers of goods:
problem 9: The advertising that is used to inform consumers regarding a new product or feature and to build primary demands is termed as:
b) Informative advertising.
c) Persuasive advertising.
d) Advertising strategy.
problem 10: An art which predicts the likelihood of economic activity on the basis of certain suppositions:
b) Sales forecasting.
c) Sales budgeting.
d) Selling policy.
problem 1: prepare a note on significance of consumer behavior for a business firm?
problem 2: Define the term Price?
problem 3: Differentiate between Marketing Concept and Selling Concept?
problem 4: What are the new trends in the advertisement?
problem 5: Briefly describe the following:
a) Socio –culture environment
b) Marketing environment interface.