Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Executive Summary

Table of Content   Should be a standalone document expanding on the recommendations and NOT an introduction.(should be written in the past tense and be on a separate page .

Computer generated TOC 

1.0 Introduction Brief rational for the marketing plan. Why you are writing it and what it will contain. ( Aim /scope)

2.0Current Situation Analysis 2.1 Internal Analysis: 

2.1.1 Mission (what your company wants to achieve – its fundamental purpose), Resources (what you have to work with)eg .human /technical /financial , 

Offering (define what you are selling – what value does it have for customers), Business relationships (if any). 

2.2 External Analysis (Understanding the influences on your business): 

2.2.1 Technological trends (how will changes in technology affect the way you reach customers and the way customers use products) 

Economic (are economic conditions likely to affect your business or customers), Political/Legal (do you have to comply with any Government regulations), 

Socio-cultural (are there social or cultural influences that may affect your customers’ tastes or willingness to buy from you) 

Natural environmental trends (how will they impact on your business) 

Legal .

Market Analysis : 

Market definition (where do you see your market existing), 

Market trends (apart from the general trends covered in you external analysis is there anything that is likely to affect your particular product or customers), 

Competitive situation (level of competition, types of competition, key players, your firm’s competitive advantage), 

Customer needs (What customers’ needs exist that your product can fulfil) 

Remember to cover both positive and negative factors that may affect your business 

3.0 SWOT Analysis: Major issues facing the company and product that have come out of your Current situation analysis (do this in a table format). 

Summary of the key issue that are likely to affect your business and your ability to market your product (these should be easily identifiable when you develop your marketing strategies in Part B) 

4.0Target Market Selection and Positioning Strategy Remember the 5 requirements for effective segmentation. 

Have you made a distinction between the market segmentation and the target market? 

Although you should identify more than one customer segment, for the purpose of this assignment you only need to concentrate on one target market 

Think about potential customers’ (target market) needs, wants, behaviour, attitudes, loyalty, and purchasing patterns. 

What positioning strategy have you used? How does this relate to branding? 

5.0Objectives Marketing objectives – Short term (what you want to achieve in the next 12 months) 

Establish specific and measureable goals for sales, market share, brand awareness, customer segments, loyalty etc. 

Identify objectives for marketing strategies (and rationale) to overcome key issues identified in SWOT analysis. 

Note: You are not required to include long term objectives

6.0Branding Present your brand ideas for the business (name logo etc) 

What is the value proposition (why would customers want your product)? 

How does the brand identity tie in with your product offering? 

7.0 Marketing Mix Strategies 

Product 

Price 

Place  

Promotion Product: 

Outline your product concept and justify your choice. 

Concentrate on one particular product as an ex (event though you may sell a range) 

What format(s) does your product come? 

Are there any augmented features to your product? 

Price: 

How much will you charge (again just use one of your products as an ex) 

Justify (and name the pricing theory) why you have decided to set the price as you have. 

As this is an online business does the customer get charged any delivery fees? 

Distribution: 

Present and justify how your customers will get their products? 

You don’t have to discuss the back end distribution (where and how you get your products from) 

Promotion 

What various media will you use to promote your product/service? 

Outline the timing (reach and frequency) of each promotional activity and justify why you have planned it this way. 

Discuss the objective for each medium used (why use this and what you expect it will achieve) 

8.0 Action Plan This section can be in a table format (or Gantt Chart) 

Include every promotional activity you intend to conduct throughout year 1. 

Include objective of each activity 

Include the timing for each activity. 

Include who will be responsible for implementing each activity. 

9.0 Marketing Budget Provide a breakdown of all marketing costs involved. (total budget is Australian  $100,000 in Australia or $500,000 in India ). 

This can be added as an additional column to the action plan chart. 

10.0 Controls and Contingencies Set boundaries and benchmarks. 

How will you monitor the success of each your marketing activities? 

How would you know if your marketing plan is working or not? 

When do you pull an idea or activity that is not working? 

11.0 Conclusion Brief summing up of project – no more than ½ page. 

12.0 References Any data that comes from any outside source (not your own team’s creativity and ideas) should be referenced. 

Check that all statements and justifications made throughout the marketing plan are cited in the body of the report and full references provided in a “reference” section. 

References should be in accordance with the APA System (Writing Guide or the library website) 

Have you used a variety of sources? 

13.0Appendices Include items that may justify your decisions but would detract from the flow of the document if included in the main document. 

Are these appendices cited in the body of the text? 

Provide a list of assumptions your team has had to make due to lack of access to full data? 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M911241

Have any Question? 


Related Questions in Marketing Management

Critical thinking assignment tipsfor this weeks critical

Critical Thinking Assignment Tips For this week's Critical Thinking Assignment, you are being asked to assess an organization's marketing management through evaluation of the business environment. You can choose a compan ...

Give an example of how the apple iphone 8 can grow by

Give an example of how the Apple IPhone 8 can grow by applying each of the product/market expansion grid strategies. Be sure to name and describe each strategy and discuss how the company might use each strategy to grow. ...

Product life cycle analysis paper - 700- to 1050-wordsbrand

Product Life Cycle Analysis Paper - 700- to 1050-words Brand: NYX Cosmetics Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific ex ...

Selectnbspa local company and one of its products or

Select a local company and one of its products or services. Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services ...

Assignment discussion-marketing plans and customer

Assignment : Discussion-Marketing Plans and Customer Satisfaction Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona creat ...

Sun microsystems lived and operated in a dream world

Sun Microsystems lived and operated in a dream world throughout most of the 1990s, realizing significant revenue mainly from its line of server computers. Then, along came the dot-com implosion around 2000 and a new entr ...

Eplain how consumers purchase and evaluate services

Explain how consumers purchase and evaluate services. Support what you have to say with your own example of a specific service that you have shopped for an how you made your decision which service to purchase.

Assignment instructionsassignmentwould you like to own an

Assignment Instructions Assignment Would you like to own an all-electric car? Do you think there is a viable market for such a product? Provide secondary data to research the viability of selling electric cars profitably ...

In the discussion you shared your consumer buying decision

In the Discussion you shared your consumer buying decision factors in line with your Chapter Reading. In this Assignment you will address what is commonly referred to as B2B marketing (e.g., business to business) covered ...

Unit article critiquefrom the online library choose an

Unit: Article Critique From THE Online Library, choose an article within either the ABI/INFORM Collection database or the Business Source Complete database on the topic of the ethics of drug testing in the employment set ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro