Write a 1,050- to 1,400-word paper in which you research two-three companies and do the following:

• Evaluate the internal and external environments of each company using an environmental scan.

• Analyze the competitive advantage of each company

• Evaluate the strategies each company uses to create value and gain competitive advantage.

• Examine the measurement guidelines each company uses to verify its strategic effectiveness.

• Evaluate the effectiveness of the measurement guidelines that each company uses.

Format your paper consistent with APA guidelines.