Write a 1-2 page proposal to leadership proposing that the company analyze its social media presence and compare it with those of its competitors.

Note: The assessments in this course are sequenced in such a way as to help you build specific skills that you will use throughout your program. Complete the assessments in the order in which they are presented.

Show LessThree of the remaining four assessments in this course ask you to focus on a company of your choosing. The company you choose should be of interest to you and have a social media presence that includes Facebook, Twitter, and at least one other social media platform.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

• Competency 1: Apply critical thinking to business-related activities.Describe a current trend in social media platforms and practices.
• Describe the importance of social media to a company.
• Competency 3: Analyze factors, issues, and ethical considerations associated with business activity.Develop a proposal for analyzing a company's social media presence.
• Outline a plan for conducting a social media analysis that could support a business recommendation.
• Competency 4: Communicate in a manner that is professional and consistent with expectations for members of the business professions.Communicate in a manner that is professional and consistent with expectations for members of the business profession.

Competency Map

Check Your ProgressUse this online tool to track your performance and progress through your course.

Toggle Drawer Context

In Assessment 5 you will create an analysis of how an organization that you choose uses, or does not use, social media effectively. To prepare for that assessment you will choose your organization in this assessment and write a proposal that proposes that you perform an analysis.

Imagine that this is your opportunity to show the head of the organization that you are a valuable consultant who is actively looking for ways to help the company stay competitive. Write a proposal that is persuasive and well supported, and at the same time gives course faculty an idea of what Assessment 5 will be about. This allows you not only to create an authentic business deliverable but to get feedback that can help you as you move toward your ?nal analysis.

Toggle Drawer Questions to Consider

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community.

• What is an organization that interests you and aligns with your career goals?
• How does this organization currently making use of social media?
• How are competitors of this organization using social media?
• What do industry sources say about the value of social media in this field?
• Is there any data that you can find regarding the benefits of social media use in this industry?

Toggle Drawer Resources Required Resources

This template will assist you in formatting and completing your assessment.

• Project Proposal Template

Show LessSuggested Resources

The resources provided here are optional and support the assessment. You may use other resources of your choice to prepare for this assessment; However, you will need to ensure that they are appropriate, credible, and valid. They provide helpful information about the topics in this unit. The MBA-FP6004 - Foundational Business Skills Library Guide can help direct your research. The Supplemental Resources and Research Resources, both linked from the left navigation menu in your courseroom, provide additional resources to help support you.

Social Media

The following resources focus on the role and relevance of social media in business.

• Weiguo, F., & Gordon, M. D. (2014). The power of social media analytics. Communications of The ACM, 57(6), 74-81.
• Smith, K. T., Blazovich, J. L., & Smith, L. M. (2015). Social media adoption by corporations: An examination by platform, industry, size, and ?nancial performance. Academy of Marketing Studies Journal, 19(2), 127-143.
• Taneja, S., & Toombs, L. (2014). Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of Marketing Studies Journal, 18(1), 249-260.

Additional Resources for Further Exploration

You may use the following optional resources to further explore the Questions to Consider and assessment topics.

Course Resources

The following resources are relevant for completing courses throughout your program.

• American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. - Available from the bookstore
• Chaffee, J. (2015). Thinking critically (11th ed.). Boston, MA: Cengage Learning. - Available from the bookstore

Ethics

The following resource is relevant for completing courses throughout your program.

• Hooker, J. (2011). Business ethics as rational choice. Upper Saddle River, NJ: Pearson. - Available from the bookstore

Assessment Instructions

Note: The assessments in this course are sequenced in such a way as to help you build specific skills that you will use throughout your program. Complete the assessments in the order in which they are presented.

Preparation

Choose and conduct research on a company that you wish to focus on for this course. The company you choose should be of interest to you and have a robust social media presence that includes Facebook, Twitter, and at least one other social media platform.

Deliverable

Create a 1-2 page proposal, directed to the leadership of the organization that you chose, proposing that the company conduct an analysis of the organization's social media presence with the goal of seeing how the organization compares to the competition and how social media might help the organization to better meet its business goals. Make the proposal convincing; specifically, propose that you conduct this research, and write in a way that will convince your audience to approve your work on the project.

Include the following in the memo:

• Describe the importance of social media to your company and industry.
• Explain the dynamic nature of social media, including how it has evolved in the last few years and why it is important to be current in practice and execution.
• Describe a social media practice or platform that is either emerging or very recent and being used effectively by another company.
• Outline your plan and the resources that you will require to conduct a proper analysis. It should include the research of at least two competitors. As always, be sure to keep your audience in mind as you write this section.

Additional Requirements

Formatting: Format the document to look like a professional proposal. Use current APA style for all citations and references.

Length: Write 1-2 pages.

Font and font size: Times New Roman, 12 point, single spaced.

Resources: Use a minimum of 3 professional or academic resources to support your proposal, including in-text citations.