Write 2-3 paragraph relating a current event to the below criteria

• Evaluate relations as the most fundamental skill in public relations work and explore media communications in print, electronic, Internet and social.

• Compare publicity versus advertising and identify the proper way to deal with organizational publicity.

• Examine public relations as it relates to the Internet and analyze the required digital vehicles a PR professional must utilize.

• Describe how public relations professional use the four primary social media vehicles and compare and contrast bloggers and various other Internet journalists.