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Marketing Management, Management Studies
Question: Choose ONLY ONE of the following learning outcomes below. Describe how you were able to demonstrate the outcome within the course. Provide specific examples referencing submitted work, class activities, and Moo ...
Question: After watching this video -- we want to consider the shift in marketing from business to business. We have discussed direct marketing to target markets - but if we work for a organization whereby we market to o ...
Question: Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing cente ...
Question: Researching Netflix, you will research the various elements of the marketing plan as it relates to this company. You will provide a comprehensive discussion of the products and/or services provided by your orga ...
Question: Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical ...
MARKETING LEADERSHIP AND PLANNING TASKS Scenario: Improving customer experience to enhance market leadership Most organisations are experiencing increased competition in today's global market, as products and services ar ...
Assessment Write a report detailing the marketing communications industry and how it impacts on current business activities. This should include the following: - Where information on marketing communications can be found ...
Question: Answer the following: 1. Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain. 2. Technology has drastically altered the consumer buying beh ...
In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...
Principles of Marketing Management Assignment - AIM - The marketing management module is designed to give students an insight into the principles of marketing management functions/roles in a context specific organization ...
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