In view of the anticipated growth of the over-50 market, a leading cosmetics company is re-evaluating the marketing strategy for its best-selling moisturizing face cream for women. Should the company market the product to younger (under-50) as well as older women? Would it be wiser to develop a new brand and formula for consumers over 50 rather than target both age groups with one product? Explain your answer.
Be sure to include outside references and properly cite your information