Working individually you are required to produce a 2000 word report based on promoting the website you developed. (Your main objective is to increase the volume of traffic to your website).

You should justify the best digital communication tools and critically evaluate their use.

You should also discuss the type of metrics you would use to evaluate their effectiveness.

You should only concentrate on digital communication tools and are advised to choose the most appropriate ones (3-4 would be sufficient).

The assignment should be in a report format and 2,000 words in length (+/- 10%)

Details of how marks will be awarded are in the tables below:

The word count excludes the title page, table of contents, list of references and appendix.

Additional Requirement

This assignment lies in the marketing is about website marketing. It is a scenario where one has to promote one's own developed website. Today, one can find millions of websites and only few of them are able to make money, which suggests that some tools and techniques are used which attracts people to visit those websites. Such tools and techniques for digital communication and marketing are discussed giving priority to the most appropriate tools are discussed in the solution.

word limit 2320