word count: 4000 + 3 pestle analysis of 3 different countries in table form.
The section 1&2 of this new assignment need to be done based on last assignment.
For section 3, write China as the country we need to discuss.
For appendix, write Pestle analysis of China and other 2 countries of your choice.
Multiple Choice Questions
1. In 2014, roughly ____ million people in the United States accessed the Internet via tablets.
a. 47
b. 67
c. 147
d. 167
2. All of the following are major technology trends in e-commerce in 2014-2015 except:
a. the mobile computing and communications platform creates a new platform for online transactions, marketing, advertising, and media viewing
b. cloud computing enables the creation of "Big Data"
c. firms are turning to Web analytics to make sense out of "Big Data"
d. computing and networking component prices continue to fall dramatically
3. Which of the following is not a unique feature of e-commerce technology?
a. social technology
b. information asymmetry
c. interactivity
d. richness
4. Which of the following features of e-commerce technology allows users to participate in the creation of online content?
a. ubiquity
b. information density
c. global reach
d. social technology
5. In 2014, the world's online population was estimated to be around
a. 280 million
b. 2.8 billion
c. 28 billion
d. 280 billion
6. Which of the following features of e-commerce technology is related to the concept of network externalities?
a. interactivity
b. information density
c. richness
d. universal standards
7. Which of the following is not an example of a social network?
a. Uber
b. Pi nterest
c. Twitter
d. Tunnblr
8. Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
a. consumer-to-consumer (C2C)
b. mobile e-commerce
c. business-to-business (B2B)
d. social e-commerce
9. Which of the following describes the basic Web policy of large firms during the Invention period?
a. integrate social networks and the mobile platform with Web site marketing
b. maintain a basic, static Web site depicting the firm's brand
c. emphasize the necessity for the Web to generate profits
d. use the Web to sell complex goods and services online
10. All of the following are using a subscription revenue model for e-books except:
a. Barnes and Noble
b. Scribd
c. Amazon
d. Oyster
11. Which element of the business model relates to the power of customers and suppliers with respect to a business?
a. competitive advantage
b. market strategy
c. value proposition
d. competitive environment
12. Your company has just implemented a new, more efficient set of business processes that other firms cannot yet obtain. This will enable your firm to adopt a strategy of
a. cost competition
b. focus
c. scope
d. scale
13. Which of the following is an example of the subscription revenue model?
a. Twitter
b. eBay
c. eHarmony
d. E*Trade
14. Which of the following companies utilizes a transaction fee revenue model?
a. Sears
b. Twitter
c. Yahoo
d. E*Trade
15. Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
a. subscription revenue model
b. transaction fee revenue model
c. advertising revenue model
d. freemium strategy
16. Which of the following would be considered an indirect competitor of Travelocity?
a. Orbitz
b. Priceline
c. Expedia
d. TripAdvisor
17. All of the following can be considered a direct or indirect competitor of Amazon except:
a. Walmart
b. eBay
c. Starbucks
d. Apple's iTunes Store
18. Which of the following occurred during the Commercialization phase of Internet development?
a. NSF privatized the operation of the Internet's backbone
b. the Domain Name System was introduced
c. Mosaic was invented
d. the fundamental building blocks of the Internet were realized in actual hardware and software
19. Which of the following is not one of the basic technological foundations of the Internet?
a. TCP/IP
b. FTP
c. packet switching
d. client/server computing
20. Which of the following is the core communications protocol for the Internet?
a. FTP
b. Telnet
c. TCP/IP
d. TLS
21. The Internet Layer of TCP/IP is responsible for which of the following?
a. placing packets on and receiving them from the network medium
b. addressing, packaging, and routing messages
c. providing a variety of applications with the ability to access the services of the lower layers
d. providing communication with the application by acknowledging and sequencing the packets to and from the application
22. An 1Pv4 address is expressed as a
a. 32-bit number that appears as a series of four separate numbers separated by periods
b. 32-bit number that appears as a series of four separate numbers separated by semicolons
c. 64-bit number that appears as a series of four separate numbers separated by periods
d. 64-bit number that appears as a series of four separate numbers separated by semicolons
23. The address used by a browser to identify the location of content on the Web is called
a. a domain name
b. a file path
c. a uniform resource locator
d. an IP address
24. Which of the following is not an advantage of client/server computing over centralized mainframe computing?
a. client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer
b. there is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down
c. each client added to the network increases the network's overall capacity and transmission speeds
d. it is easy to expand capacity by adding servers and clients
25. Which of the following protocols is used to send mail to a server?
a. SSL
b. STM P
c. HTTP
d. FTP
Writing Assignment for Unit One
• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).
• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.
Word count is NOT one of the criteria that is used in assigning points to writing assignments. However, students who are successful in earning the maximum number of points tend to submit writing assignments that fall in the following ranges:
Undergraduate courses: 350 - 500 words or 1 - 2 pages.
Graduate courses: 500 - 750 words or 2 - 3 pages.
Doctoral courses: 750 - 1000 words or 4 - 5 pages.
Please answer ONE of the following:
1. Describe the visions and forces during the early days of e-commerce in terms of what the various interest groups hoped for: the computer science and information technology people; the economists; and the entrepreneurs, venture capitalists and marketers_ Explain whether what each group envisioned came to fruition and why or why not.
2. Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.
3. Explain how the Internet and the Web make e-commerce possible. Briefly discuss at least six features or services that support e-commerce.
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1. In order from beginning to end, the major steps in the SDLC are ___.
a. systems analysis/planning; systems design; building the system; implementation; and testing
b. systems analysis/planning; implementation; building the system; and testing
c. systems design; testing; building the system; and implementation
d. systems analysis/planning; systems design; building the system; testing; and implementation
2. Which of the following basic system functionalities is used to display goods on a Web site?
a. customer database system
b. product database
c. shopping cart system
d. digital catalog
3. A system design has two main components, ____.
a. front-end systems and back-end systems
b. a logical design and a physical design
c. business objectives and technology requirements
d. a behavioral design and a technological design
4. Which of the following is not one of the basic business objectives for an e-commerce site?
a. provide production and supplier links
b. execute a transaction
c. optimize system architecture
d. display goods
5. Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
a. testing plan
b. logical design
c. physical design
d. co-location plan
6. ____verifies that the business objectives of the system as originally conceived are in fact working.
a. System testing
b. Implementation testing
c. Acceptance testing
d. Unit testing
7. Most of the time required to maintain an e-commerce site is spent on
a. debugging code
b. general administration and making changes and enhancements to the system
c. responding to emergency situations
d. changes in reports, data files, and links to backend databases
8. All of the following are simple steps for optimizing Web page content that can reduce response times except:
a. using more efficient graphics
b. reducing unnecessary HTML comments
c. segmenting computer servers to perform dedicated functions
d. avoiding unnecessary links to other pages on the site
9. Offline media is typically used for all of the following marketing activities except:
a. conversation
b. exposure
c. branding
d. education
10. Bitcoins are an example of
a. a stored value payment system b, an EBPP system
c. digital cash
d. actual currency
11. In the United States, the primary form of online payment is
a. Amazon Payment
b. Google Wallet
c. Credit and debit cards
d. Paypal
12, refers to the ability to ensure that e-commerce participants do not deny their online actions.
a. Availability
b. Integrity
c. Nonrepudiation
d. Authenticity
13. Which of the following is an example of an integrity violation of e-commerce security?
a. A customer denies that he or she is the person who placed the order.
b. A merchant uses customer information in a manner not intended by the customer.
c. A Web site is not actually operated by the entity the customer believes it to be.
d. An unauthorized person intercepts an online communication and changes its contents.
14. An example of an online privacy violation is
a. your e-mail being read by a hacker
b. your computer being used as part of a botnet
c. your online purchasing history being sold to other merchants without your consent
d. your e-mail being altered by a hacker
15. Which of the following is not a key point of vulnerability when dealing with e-commerce?
a. the client computer
b. the server
c. the credit card companies
d. the communications pipeline
16. Which of the following is a prominent hacktivist group?
a. Anonymous
b. Anti-Phishing Working Group c, Symantec
d. IC3
17. Which of the following is the leading cause of data breaches?
a. hackers
b. accidental disclosures
c. DDoS attacks
d. theft of a computer
18. Google introduced which of the following changes to its search algorithm in 2011 to weed out low quality sites from search results?
a. Penguin
b. Panda
c. Hummingbird
d. Knowledge Graph
19. Which of the following would you implement to collect and analyze your company's "Big Data?"
a. SQL
b. profiling
c. Hadoop
d. data warehouse
20. Which of the following forms of online advertising is expected to grow the fastest between 2014 and 2018?
a. search engines
b. paid search
c. rich media
d. sponsorships
21. In 2014, what was the approximate Internet penetration rate for individuals that have attained less than a high-school education?
a. 45%
b. 60%
c. 76%
d. 90%
22. Which of the following search engine algorithm updates enables Google's search engine to evaluate an entire sentence rather than just a key word?
a. Hummingbird
b. Panda
C. Penguin
d. Graph Search
23. Which of the following is not a practice that degrades the results and usefulness of search engines?
a. link farms
b. content farms
c. click fraud
d. social search
24. Online "shoppers" (combination of buyers and browsers) constitute approximately of the online Internet audience.
a. 60
b. 70
c. 80
d. 90
25. Which of the following is the top reason why consumers choose the online channel?
a. lower prices
b. availability of a wider variety of products
c. the ability to shop 24/7
d. social media influence
Writing Assignment for Unit Two
• Include your name, student number, course number, course title and unit number with your writing assignment.
• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).
• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.
Word count is NOT one of the criteria that is used in assigning points to writing assignments. However, students who are successful in earning the maximum number of points tend to submit writing assignments that fall in the following ranges:
Undergraduate courses: 350 - 500 words or 1 - 2 pages.
Graduate courses: 500 - 750 words or 2 - 3 pages.
Doctoral courses: 750 - 1000 words or 4 - 5 pages.
Please answer ONE of the following:
1. Explain both the demand-side and the supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.
2. Explain how an online credit card transaction works, identifying the parties involved and describing how SSUTLS is involved. What are the limitations of online credit card payment systems?
3. What are Web transaction logs, and how do they work in combination with registration forms, shopping cart databases, and tracking files to help firms understand how customers behave online?
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1. Which of the following is not true about social marketing?
a. More than 50% of Twitter's ad revenues are generated by desktop users.
b. In social marketing, business cannot tightly control their brand messaging.
c. Social marketing differs markedly from traditional online marketing.
d. Social marketing is growing at around 30% a year.
2. The second most popular social network in terms of average minutes per visitor is
a. Tumblr
b. LinkedIn
c. Google+
d. Pinterest
3. Which of the following is the first step in the social marketing process?
a. community
b. amplification
c. engagement
d. fan acquisition
4. Your Facebook News Feed includes all of the following except:
a. app activity
b. tweets
c. status updates
d. Likes
5. Ads that appear in a Facebook user's News Feed are called
a. Page Post Ads
b. Brand Ads
c. Marketplace Ads
d. Promoted Ads
6. Which of the following is a history of your actions on Facebook?
a. News Feed
b. Social Graph
c. Timeline
d. Ticker
7. All of the following marketing tools on Facebook require payment except:
a. Right-Hand Sidebar Ads
b. Mobile Ads
c. Brand Pages
d. News Feed Page Post Ads
8_ Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
a. Amplify
b. Promoted Accounts
c. Enhanced Profile Pages
d. Lead Generation Cards
9. Which of the following statements about Pinterest is not true?
a. Pinterest is the only one of the major social networks that does not accept paid advertising.
b. Pinterest users are overwhelmingly female.
c. Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams.
d. Pinned photos and photo boards are available to all Pinterest users.
10. Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
a. global reach
b. richness
c. information density
d. interactivity
11. What is the first step in analyzing an ethical dilemma?
a. Identify the options you can reasonably take.
b. Define the conflict or dilemma and identify the higher-order values involved.
c. Identify the potential consequences of your opinions.
d. Identify and describe the facts.
12. Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
a. the Social Contract rule
b. the Golden Rule
c. the Collective Utilitarian principle
d. Universalism
13. Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
a. the Golden Rule
b. the Social Contract rule
c. Universalism
d. the Slippery Slope
14. Which ethical principle tells you that it is wise to assume perfect information markets?
a. the New York Times test
b. the Social Contract rule
c. the Collective Utilitarian principle
d. the Golden Rule
15. Which of the following basic ethical concepts plays an important role in defining privacy?
a. accountability
b. liability
c. due process
d. responsibility
16. Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
a. digital wallets
b. search engines
c. cookies
shopping carts
17. Which of the following is not one of the issues complicating the taxation of e-commerce sales?
a. Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.
b. Sales taxes and policies vary by state and country.
c. Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.
d. Taxes raised are used for different government purposes.
18. In the United States, the service sector accounts for approximately % of the United States GDP.
a. 10
b. 30
c. 50
d. 80
19. Omni-channel merchants are also referred to as
a. manufacturer-direct firms
b. bricks-and-clicks companies
c. catalog merchants
d. virtual merchants
20. The MOTO sector of the retail industry is most similar to the sector.
a. online retail sales
b. general merchandise
c. consumer durables
d. specialty stores
21. Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve
a. personalization
b. providing hands-on services
c. information brokering
d. retailing goods
22. All of the following were factors that precipitated the growth of MOTO except:
a. falling long distance telecommunications prices
b. the national toll-free call system
c. the growth of the cellular phone industry
d. the growth of the credit card industry
23. Which of the following launched trials of Buy buttons in 2014?
a. Twitter and Facebook
b. Twitter and Pinterest
c. Pinterest and Tumblr
d. Facebook and Pinterest
24. Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
a. Yelp
b. Angie's List
c. TripExpert
d. TripAdvisor
25. All of the following are advantages of online retail except:
a. ability to change prices
b. lower cost of distribution
c. faster delivery of goods
d. lower supply chain costs
Writing Assignment for Unit Three
• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).
• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.
Word count is NOT one of the criteria that is used in assigning points to writing assignments.
Undergraduate courses: 350 - 500 words or 1 - 2 pages.
Graduate courses: 500 - 750 words or 2 - 3 pages.
Doctoral courses: 750 - 1000 words or 4 - 5 pages.
Please answer ONE of the following:
1. What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?
2. Describe the purpose of intellectual property law and outline the main types of intellectual property protection.
3. Describe the virtual merchant business model and its unique challenges in becoming financially viable.
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1. Which of the following is a video streaming service owned by major Hollywood studios and produced its first scripted original show, Battleground, in 2012?
a. Zynga
b. Hulu
c. Netflix
d. VU DU
2. Which of the following three forms of media account for over 95% of the hours spent consuming media?
a. television, magazines, and the Internet
b. television, radio, and the Internet
c. the Internet, radio, and newspapers
d. television, the Internet, and newspapers
3. Which of the following generates the largest share of media revenues?
a. television
b. radio
c. newspapers
d. video games
4. Which of the following was the top online video site in 2014 in terms of unique viewers?
a. Google Sites
b. Yahoo Sites
c. Facebook
d. AOL
5. All of the following are aspects of content convergence except:
a. design
b. distribution
c. production
d. language
6. Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2014?
a. Internet radio
b. online music
c. online TV and movies
d. online video games
7. Which of the following happened during the period of time during which newspapers used a print-centric business model?
a. Facebook opened to the public
b. the adoption of smartphone and tablets has grown rapidly
c. Apple introduced the iPhone
d. Google launched its search engine
8. Which of the following statements about the newspaper industry is not true?
a. Newspaper management was sluggish to respond to the opportunities on the Internet for news.
b. The emergence of search engines such as Google has had a major impact on the newspaper industry.
c. Online readership of newspapers is declining.
d. Newspaper industry revenues have declined by almost 50% from 2000 to 2013.
9. Which of the following statements about YouTube is not true?
a. In 2013, YouTube announced paid-subscription channels.
b. The three most popular YouTube videos in terms of total views are music videos.
c. YouTube has not yet shown a profit.
d. There are now over 1 million YouTube channels worldwide.
10. Which of the following was a primary feature of early online communities?
a. chat
b. message boards
c. network discovery
d. widgets
11. iVillage is an example of a(n)
a. sponsored community
b. interest-based social network
c. affinity community
d. practice network
12. Facebook is an example of a(n)
a. practice network
b. interest-based social network
c. affinity community/social network
d. general community/social network
13. Around what percentage of Internet users in the United States use social networks on a regular basis?
a. 25%
b. 33%
c. 50%
d. 54%
14. Which of the following is a leading social network in Brazil?
a. Tuenti
b. Orkut
c. Qzone
d. VK
15. Facebook purchased which of the following for $19 billion?
a. WhatsApp
b. Snapchat
c. Slingshot
d. Poke
16. All of the following statements are true except:
a. Auctions constituted a significant part of B2B e-commerce in 2014.
b. In a B2C auction, consumers sell goods to other consumers.
c. Over a third of procurement officers use auctions to procure goods.
d. Sam's Club is an example of an online B2C auction
17. All of the following are benefits of auctions except:
a. lower transaction costs
b. decreased price transparency
c. increased market efficiency
d. more efficient price discovery
18. Analysts predict that B2B e-commerce in the United States will grow by 2018 to approximately
a. $7.8 billion
b. $78 billion
c. $780 billion
d. $7.8 trillion
19. Walmart's global supply chain has been criticized for all of the following except:
a. wasting energy
b. exploiting labor in underdeveloped countries
c. failing to be efficient
d. bribing officials
20. Which of the following was the first step in the development of B2B commerce?
a. automated order entry systems
b. private industrial networks
c. eElectronic data interchange (EDI)
d. digital storefronts
21. Which of the following statements about automated order entry systems is not true?
a. They no longer play an important role in B2B commerce.
b. They show goods only from a single seller.
c. They reduce the costs of inventory replenishment.
d. They are typically owned by the suppliers.
22. Which of the following statements about B2B e-commerce Web sites is not true?
a. They are usually considered a type of Net marketplace.
b. They are a predecessor of automated order entry systems.
c. They tend to serve horizontal markets.
d. They are seller-side solutions.
23. All of the following are weaknesses of EDI except:
a. EDI does not provide a real-time communication environment
b. EDI lacks universal standards
c. EDI does not scale easily
d. EDI is not well suited for electronic marketplaces
24. All of the following are potential benefits of B2B e-commerce except:
a. lower transaction costs
b. lower administrative costs
c. lower search costs
d. lower price transparency
25, The last step in the procurement process is
a. delivering the goods
b. sending a remittance payment
c. sending the invoice
d. shipping the goods
Writing Assignment Four:-
• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e.. an introduction, middle paragraphs and conclusion).
• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.
Please answer ONE of the following:
1. Discuss the structure of the media content industry.
2. What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?
3. Define and discuss the terms, B2B commerce, B2B e-commerce, and supply chains, in the context of the history and significance of B2B e-commerce.