Word Count: 2000 words 

Task

Develop  an  ORIGINAL  IMC  (Integrated Marketing Communication) plan for a specific  target  market  (TM)  (narrow  as  you  like)  that  will communicate a product or service (real or potential) to that specific TM for specific results. 

This will include  the development of a campaign  and  creative to take the  identified audience (TM or other  influencers)  from  need  recognition  to  consumption  and  loyal  customer  using  a  variety  of promotional techniques, media choices and timing. Reflect the theory throughout this assessment to produce a report or other mechanism to communicate to the marker your grasp of IMC and its application in the current environment. 

Make sure your IMC plan is a good communication in itself - well signposted and structured to ensure time poor executives can understand the key components and actions. 

NOTE: The  word  limit  of  this  report  will  require  you  to  utilize  tables,  graphics,  flowcharts,  images  and  other  tools  to  make  this  a  concise  and  easily  communicable  report  that  is  targeted  at  your  marketing manager. There is no budget restriction on this project. 

 The company that you are working on is Perfect Potion. 

Point to note: 

Be clear as to who the target consumers are. Profile them well so that you can justify the Integrated Marketing Communication mix. 

Here is a recommended structure:

i. Executive summary

1. Introduction

2. Objectives

3. Consumer profile

4. IMC Strategy

5. Timelines

6. Conclusion

7. APA Reference