Within the case study, Amazon The secret of Bezos Excerpted from the book THE EVERYTHING STORE: Jeff Bezos and the Age of Amazon, by Brad Stone. Copyright (c) 2013 by Brad Stone. Reprinted with permission of Little, Brown and Company; all rights reserved.

1. Critically evaluate the sustainability of Amazon's strategy using a suitable framework

2. Using stakeholder theory identify the major stakeholders in the business. Critically assess whether Amazon is focusing on the right stakeholders

3. Does Amazon use a business driven model or a technology model? Use innovation theory to validate your answer Note: Please use references from 2000 and after. Please note that your analysis and evaluation is based on the information provided in the case. You are not required to update the information in the case but you can make supported working assumptions. You will need to consult academic texts and journals in order to demonstrate your understanding of the models and theory applied and in providing a discussion of the limitations of those models applied.