With this explanation in mind then the classic symptom of, Ask an Expert

Management Studies

With this explanation in mind then the classic symptom of brand equity is reduced price sensitivity. For instance a consumer is willing to pay a higher price for a Coca-Cola than for a generic or unknown cola. It is the acquaintance about the brand that consumers hold in their heads which determines this equity

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9379480

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