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With the rapid rise in the use of social media, the Internet, and the 24-7 culture we live in, conduct research into the role of endorsements is likely to grow and evolve over the next 5-10 years? In what ways can this growth and evolution be positive? Negative? As a sports marketing professional, what are some strategies you can use to stay at the forefront of this part of the industry?

Operation Management, Management Studies

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