With the advancement of digital technology some companies, Ask an Expert

Management Studies

With the advancement of digital technology, some companies plan to introduce interactive television systems that will allow viewers to select films from video libraries and view them on demand.

Among people you know, identify two who are likely to be the innovators for such a new service and construct consumer profiles using the characteristics of consumer innovators discussed in the text.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92175067

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