Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem 1:

(a) Discuss how information technology has contributed to the development of service sector, describeing your answer with instances.

(b) As a senior bank executive, what actions would you take to encourage more customers to bank by phone, internet or ATM rather than visiting bank?

problem 2:

‘The theatre metaphor is a useful framework for describeing and determining service performances’.

(a) Describe and discuss the elements proposed by the framework

(b) With reference to your experience with the health care sector choose one case you are aware of. For this specific case, discuss the different phases involved in the service provision process, indicating clearly the different elements as proposed by theatre metaphor framework. Select a case where there are at least five stages.

problem 3:

(a) Why are services basically more difficult to evaluate - both before and after consumption – as compared to most goods?

(b) Describe how customer expectations are formed.

(c) With reference to the tertiary education sector and particularly to the MBA program, indicate what you expect to be a quality service.

problem 4:

‘The basic differences between services and goods offer the biggest challenges to Service marketers’.

With reference to services you are familiar with, discuss the major differences between goods and services and their implications for service marketers.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97525

Have any Question? 


Related Questions in Marketing Management

Use the following information to build a sales

Use the following information to build a sales spreadsheet. You have been assigned the following accounts and provided with the following sales data. This is the total annual sales in dollars for each account in your ter ...

To complete this assignment students must prepare a

To complete this assignment, students must prepare a real-world marketing news example, event, or success story and communicate it to the class. Students should use popular resources such as The Wall Street Journal, Bloo ...

Marketing management assignment-learning outcomes - analyse

Marketing Management Assignment- Learning outcomes - Analyse methods of determining the size and structure of markets and of segmenting particular markets. Evaluate methods of promoting sales at different product types a ...

Marketing research assignment-outcome - the assessment is

Marketing Research Assignment- Outcome - The assessment is designed to rigorously test the application of theoretical concepts to a designated marketing research problem. Students are required to make an analysis of the ...

Assignmentups is the worlds largest package delivery

Assignment UPS is the world's largest package delivery service. Its core business, however, has been small package transportation and delivery. UPS has recently expanded into new services including customized supply chai ...

Instructions read the case and provide a response to the

Instructions: Read the case and provide a response to the strategic challenge of How could LG Mobile help change teens' attitudes about mean texting? Your answer to the question should be 500-700 words, be in APA format, ...

Questions to considerto deepen your understanding you are

Questions to Consider To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community ...

Marketing strategy please respond to the following1take

"Marketing Strategy" Please respond to the following: 1)Take into consideration your culture, and name the major foods that you would serve at your graduation celebration dinner. Briefly explain why your menu might be dr ...

Part a - oral questioning and learning activitiesplease

PART A - Oral questioning and learning activities Please consider and complete the following tasks in the space provided. The assessment tasks in Part A may also be assessed verbally by your trainer or tutor as part of y ...

Activity 1 assessment phasewalmart discuss the major

Activity 1 (Assessment Phase) Walmart. Discuss the major operational threats the organization's logistical functions face as a result of global terrorism. Activity 2 (Improvement Phase) What might the organization do bet ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate