Kudler Fine Foods has selected two countries in which to market their product which is organic produce. Both Mexico and Guatemala give Kudler opportunity to break into new market and opportunity for growth in reaching new customers. Trend with organic vegetables has reached high from its consumers and demand is increasing. Orgainc produce may be more expensive then chemically treated vegetables, but they are healthier and creating their way through market with increasing popularity. With Mexico and Guatemala as two countries that Kudler is intergrating their product into, they can keep lower cost, and also market their product to new market.
Estimate the advertising and promotion program for Kudlers Fine Foods, which is specialty food chain.