problem 1:

a) What do you mean by marketing mix?

b) Will the nature and composition of the marketing mix be similar for all products at similar phase in the product-market life cycle?

Describe your answer.

problem 2: Identify and describe main factors to consider in pricing a new snack food product. The product will be distributed via a conventional channel of distribution from the manufacturer to food brokers, to retailers and to consumers.

problem 3:

a) What are the four main promotional tools which are used by a marketer?

b) What type of promotional mix will you choose for:

· Consumer durables?

· Heavy industrial equipment?

· Consumer packaged foods?

problem 4: The choice of a base for segmenting consumer markets based on its relevance for distinguishing the buying patterns of consumer groups in a specific market. What might be a relevant base(s) for segmenting the market for banking and the other financial services?