a) What do you mean by marketing mix?
b) Will the nature and composition of the marketing mix be similar for all products at similar phase in the product-market life cycle?
Describe your answer.
problem 2: Identify and describe main factors to consider in pricing a new snack food product. The product will be distributed via a conventional channel of distribution from the manufacturer to food brokers, to retailers and to consumers.
a) What are the four main promotional tools which are used by a marketer?
b) What type of promotional mix will you choose for:
· Consumer durables?
· Heavy industrial equipment?
· Consumer packaged foods?
problem 4: The choice of a base for segmenting consumer markets based on its relevance for distinguishing the buying patterns of consumer groups in a specific market. What might be a relevant base(s) for segmenting the market for banking and the other financial services?