Why should they bother to grow? shouldnt the company, Ask an Expert

Management Studies

Growth versus Values

Based on a solution that you assisted with last year (#298983) regarding Ethical and Social Responsibility at New Belgium Brewery, can you assist with a few follow-up questions:

Based on the company's current status (i.e. they appear to be successful and growing), Should New Belgium focus on growth and becoming a bigger player in the craft beer segment? If the owners and employees are happy, why should they bother to grow? Shouldn't the company maintain its focus on brand personality and intimate customer relationships?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9291894

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