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Why Pepsi Blue and Pepsi Clear is example of a company that their product was a disaster due to the wrong market research?

Examples of the eight stages of the buying process in action and which stage is the most important in the buying process?

What should be the determining factors for whether or not a company chooses to invest in pursuing institutional buyers?

What is Maslows Theroy, What role play the emotional needs from the marketing standpoint? Can marketing be able to create an artificial need?

What is Grassroot marketing and why is it of importance, how is it beneficial?

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