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Management Studies

Why Is It So Important That We Anticipate Change?

“What do you think about the seminar we attended this morning?” asked Beverly Crawford. Crawford and her colleague, Don Edwins, are department directors for Applicom, Inc. Applicom’s owner and CEO is trying to establish a change-positive environment in his company. He knows that if Applicom does not improve in several functional areas, the company will begin to lose market share to several aggressive competitors. “I don’t see why we need to be so concerned about anticipating change,” answered Edwins. “If we just keep an eye on the competition, we will see soon enough what we need to do. Why not let them plow the ground while we wait to reap the benefits?”

Discussion Questions

1. What do you think of the approach to change espoused by Don Edwins?

2. If you were a friend of Don Edwins, how would you explain the need to anticipate change to him?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92476118

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