Public Relation & Newsworthiness of an Issue
How do you determine the newsworthiness of an issue?
Why is it important to use the "inverted pyramid" style and the "five W's" in a press release?
What are some advantages and disadvantages of using the various types of media for a PR campaign?
How is the effectiveness of public relations best measured? describe your answer.
What are three types of evaluation techniques used in PR? Provide exs of each.
At what stage of the PR campaign should evaluation occur? describe your answer.