Trade-Off Between Company Philosophy and Goals
1. Is there a necessary trade-off between the company philosophy and the core goals of sustainability, profitability, and growth? .
2. Public image is an important concept for any firm. This is particularly true for the Times as a large daily newspaper that has a nationwide readership.
3. Why is it important for firms to address the problem of their public image even without public agitation or scandal? What about company self-concept?