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Why is it important for an e-business model to create value in a way that is differentiated from the way competitors' models create value?

The Balanced Scorecard helps e-businesses examine results from four perspectives. Would you recommend that e-businesses also look at results from a societal perspective? Explain your response.

Do you agree or disagree that the page view metric is nearly useless in the Web 2.0 environment?

Marketing Management, Management Studies

  • Category:- Marketing Management
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