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Why is environmental scanning important?

1. Environmental scanning is the process of analyzing data about the forces in the marketing environment. This information helps marketing managers to capitalize on opportunities and minimize threats.

2. Environmental scanning is the process of collecting data about the forces in the marketing environment. This information helps marketing managers to capitalize on opportunities and minimize threats.

3. Environmental scanning is the process of selling data about the forces in the marketing environment. This information helps marketing managers to capitalize on opportunities and minimize threats.

4. Environmental scanning is the process of collecting data about the forces in the marketing environment. This information helps marketing managers to capitalize on threats and minimize opportunity.

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