WHY IS A COMPANY BRILLIANT?
Discussion - Post on Forum 2
Entrepreneur magazine publishes an issue that highlights 100 brilliant companies. It's usually the June issue. What makes a company brilliant? How does the magazine pick the companies? Amy Cosper, Editor-in-Chief of Entrepreneur magazine describes what makes a company brilliant in this short video:
https://www.youtube.com/watch?v=0_pMVNkGfshw
Entrepreneur Magazine's 100 Brilliant Company Issues
2016 www.entrepreneur.com/article/275920
2015 www.entrepreneur.com/article/245890
2014 www.entrepreneur.com/article/233877
Use the June 2016, June 2015, or June 2014 issue of Entrepreneur magazine to read about 100 brilliant companies. Read the other students' entries and don't select a company that has already been selected. Select one of the companies and describe why you think the magazine believes the company is brilliant. Use one or more of the reasons Amy Cosper, Editor-in-Chief of Entrepreneur magazine has given in the video and describe how it/they applies/apply to the one company you selected. Use the following format and answer just using the number of the question. There is no need to include the question. Just number your answers.
POST the answers to the following questions on ASGN 2 Forum 2. Just number your answers. There is no need to type out the questions. type or copy/paste directly into the text box. Do not attach as a document.
Subject line of post: Your name and the name of the company
1. What is the name of the company that you selected from the Brilliant 100 list. Note whether it's from the 2016, 2015 or the 2014 list?
2. Based on what Amy Cosper said in the video link above, why do you think this company was selected by Entrepreneur magazine to be on this list?
READ all posts and REPLY to 2 of the other students' posts. Reply with a substantive post and not just "nice job" or "very interesting."