Why do companies expand into foreign markets? What are some cross-country differences must companies expanding into foreign markets must navigate? Name an international and global competitor that has done well in its expansion into foreign markets and provide some evidence to support your selections based on available public information. If you prefer, you can take the opposite approach, name an international and global competitor that has done poorly at expanding into foreign markets.

Instructions:

Please post a 4-8 sentence reaction to this problem. no real word limit. Please draw from the strategic management arena as applicable. If you interject alternative information, please reference and cite using APA style guidelines.