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Why are bases for segmentation essential?

Bases for Segmentation:

To develop a segmentation strategy the first step is to select the most appropriate bases on which to segment the market. Five major categories of consumer popular bases for market segmentation: geographical segmentation, demographic segmentation, psychographic or psychological segmentation, socio-cultural segmentation, use associated segmentation.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9576369

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