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Whole Foods has decided on the locations of the first five 365 stores. These are Silver Lake, Los Angeles, CA; Houston Heights, Houston, TX; Portland, OR; Bellevue, WA; Austin, TX. Each of the new 365 stores is opening in an existing market for the company. There are currently five Whole Foods Market stores in the Seattle area, and four stores in Portland. Ore. In Portland, two stores stand within 1.5 miles of each other. Wholefoods management has stated “To best leverage our existing team member base and infrastructure, we expect most of our first 365 by Whole Foods Market stores will be in existing markets, complementing our Whole Foods Market stores, the streamlined store concept and efficient shopping experience will allow us to grow in both urban and suburban markets.”

How does the hipster customer segment that WF is targeting for its 365 stores influence the decisions that WF has to make regarding:

a) the layout of the new stores and

b) the quality processes of the new stores?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91878013

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