WHOLE FOODS CAPITALIZES ON CONSUMER DESIRES FOR ORGANIC FOOD Summary Whole Foods’ market orientation and focus on customer satisfaction makes the company successful in a competitive market. Because Whole Foods products are often more expensive than the competition, the company constantly examines its environment and modifies its marketing strategies to increase consumers’ willingness to spend in its stores. The company focuses on creating a superior product through higher quality and environmental standards. Whole Foods also educates its consumers on the benefits of healthy living. By paying careful attention to changing trends, Whole Foods has been able to identify major concerns and tailor its business practices accordingly.

How will changes in sociocultural forces provide opportunities for Whole Foods in the future?